{"title":"Kurti","description":"\u003ch2\u003eDesigner Kurtis in Cotton, Prints and Embroidery for Every Occasion\u003c\/h2\u003e\u003cp\u003eDiscover kurtis for women that move effortlessly between office, everyday wear and festive occasions — breathable cottons, artisanal prints and fine embroidery, curated with the care of a premium Indian ethnic wear brand.\u003c\/p\u003e\u003cp\u003eFew garments work as hard as the kurti. It moves from Monday meetings to weekend errands to festive evenings without ever feeling out of place, which is why it remains the foundation of Indian ethnic wear for women. Our kurti collection brings together breathable cotton kurtis for daily wear, fluid rayon and muslin styles for long days, and richer chanderi and georgette pieces for occasions that call for a little shine.\u003c\/p\u003e\u003cp\u003eThe range spans quiet, versatile solids alongside printed kurtis inspired by Mughal florals and traditional block printing, as well as embroidered kurtis finished with delicate threadwork and chikankari detailing. Silhouettes cover straight-cut and A-line staples, longer flared styles for festive wear, and shorter lengths that pair easily with jeans. Whether you are building an office wear rotation, refreshing your casual kurti wardrobe, or searching for a party wear kurti that photographs as beautifully as it feels, the edit is organised so you can filter by fabric, occasion and craft in a few taps.\u003c\/p\u003e\u003cp\u003eEvery piece is chosen with the same lens: honest fabrics, considered prints and finishing that stands up to real life. If you prefer complete outfits, explore our \u003ca href=\"\/collections\/kurti-with-dupatta-set\"\u003ekurti sets with dupatta\u003c\/a\u003e, \u003ca href=\"\/collections\/kurti-with-dupatta-palazzo-set\"\u003ekurti palazzo sets\u003c\/a\u003e, \u003ca href=\"\/collections\/kurti-3-piece-set\"\u003ethree-piece kurti sets\u003c\/a\u003e and \u003ca href=\"\/collections\/kurti-2-piece-set-without-dupatta\"\u003etwo-piece co-ords\u003c\/a\u003e — each designed to take the guesswork out of ethnic dressing.\u003c\/p\u003e","products":[{"product_id":"black-and-red-straight-kurti-2953bk2101","title":"Black and red straight kurti","description":"\u003cp\u003eKurti: black and red colour\u003cbr\u003e\n cotton matty rib fabric\u003cbr\u003e\n Long Panel Style Kurti With Collar Neck And Sleeve Patti\u003cbr\u003e\nHeavy Back Work\u003cbr\u003e\n42 length\u003cbr\u003e\nDry clean only\u003cbr\u003e\nL\/XL size(40\/42 size) available\u003c\/p\u003e","brand":"New India 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Fashion","offers":[{"title":"Large","offer_id":18580720134,"sku":null,"price":1395.0,"currency_code":"INR","in_stock":true},{"title":"X-Large","offer_id":18580720198,"sku":null,"price":1395.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/5457\/products\/2953BK2102.jpeg?v=1527088184"},{"product_id":"ferozi-blue-kurti-2953bk2103","title":"Ferozi blue kurti","description":"\u003cp\u003eKurti: Ferozi blue colour\u003cbr\u003e\ncotton matty rib fabric\u003cbr\u003e\n floral panel heavy thread embroidery work\u003cbr\u003e\n42 length\u003cbr\u003e\n Dry clean only\u003cbr\u003e\nL\/XL size(40\/42 size) available\u003c\/p\u003e","brand":"New India 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Fashion","offers":[{"title":"Large","offer_id":18580720710,"sku":null,"price":1395.0,"currency_code":"INR","in_stock":true},{"title":"X-Large","offer_id":18580720774,"sku":null,"price":1395.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/5457\/products\/2953BK2104.jpeg?v=1501838333"},{"product_id":"golden-yellow-kurti-2953bk2105","title":"Golden yellow kurti","description":"\u003cp\u003eKurtis: Golden yellow colour\u003cbr\u003e\n cotton matty rib fabric\u003cbr\u003e\nlong kurti stylish front button neck with embroidered collar and sides\u003cbr\u003e\n42 length\u003cbr\u003e\nDry clean only\u003cbr\u003e\nL\/XL size(40\/42 size) available\u003c\/p\u003e","brand":"New India Fashion","offers":[{"title":"Large","offer_id":18580720838,"sku":null,"price":1395.0,"currency_code":"INR","in_stock":true},{"title":"X-Large","offer_id":18580720902,"sku":null,"price":1395.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/5457\/products\/2953BK2105.jpeg?v=1501837763"},{"product_id":"tomato-and-beige-kurti-2953bk2106","title":"Tomato and beige kurti","description":"\u003cp\u003eKurti: tomato and beige colour\u003cbr\u003e\ncotton matty rib fabric\u003cbr\u003e\nside panel style In contrast work And colour\u003cbr\u003e\n42 length\u003cbr\u003e\nDry clean only\u003cbr\u003e\nL\/XL size(40\/42 size) available\u003c\/p\u003e","brand":"New India 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with three fourth sleeves and round neck, L,XL size available,type\u003cbr\u003e\nSlight variation in color is possible\u003c\/p\u003e","brand":"New India Fashion","offers":[{"title":"Default Title","offer_id":29407611148,"sku":null,"price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/5457\/products\/vinay-vol402.jpg?v=1527097984"},{"product_id":"peach-kurti-vinay-vol404","title":"Peach Kurti","description":"\u003cp\u003ePeach georgette Kurti with three fourth sleeves and round neck, L,XL size available,type\u003cbr\u003e\nSlight variation in color is possible\u003c\/p\u003e","brand":"New India Fashion","offers":[{"title":"Default Title","offer_id":29407613772,"sku":null,"price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/5457\/products\/vinay-vol404.jpg?v=1501838982"},{"product_id":"black-and-mehendi-kurti-vinay-vol405","title":"Black and Mehendi 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Fashion","offers":[{"title":"Default Title","offer_id":29407619148,"sku":null,"price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/5457\/products\/vinay-vol409.jpg?v=1501838349"},{"product_id":"dark-blue-kurti-vinay-vol411","title":"Dark Blue Kurti","description":"\u003cp\u003eDark Blue georgette Kurti with three fourth sleeves and round neck, L,XL size available,type\u003cbr\u003e\nSlight variation in color is possible\u003c\/p\u003e","brand":"New India Fashion","offers":[{"title":"Default Title","offer_id":29407620108,"sku":null,"price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/5457\/products\/vinay-vol411.jpg?v=1501836667"},{"product_id":"green-kurti-vinay-vol412","title":"Green Kurti","description":"\u003cp\u003eGreen georgette Kurti with three fourth sleeves and round neck, L,XL size available,type\u003cbr\u003e\nSlight variation in color is 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